Balancing Education AND Profit

Posted by Aaron on April 25th, 2007

An interesting question was submitted to me from an audience member when I requested them a while back, and I had time to pose the question to Steve Nishida at the end of my interview.

The question was:

“Is it possible to be focused on excellence in Education AND be focused on making a profit at the end of the month,
or does it have to be one OR the other?”

**What do members here think?**

Popularity: 100% [?]

Video: Taking care of teachers

Posted by Aaron on April 18th, 2007

In this 2nd video, English school owner Steven Nishida (EnglishMasters.jp) explains to me how he takes care of the teachers he hires.

I also ask him what he does when a prospect calls his school

as well as

the different Campaigns he has tried at his language school.

Popularity: 86% [?]

Video: Steve Nishida (EnglishMasters.jp)

Posted by Aaron on April 5th, 2007

I sat down with Mr. Steven Nishida, of EnglishMasters.jp.
I was very impressed at the depth of answers he gave to each of my questions.
Enjoy Part 1 of this interview.

Discussed in this Video:

–The drawbacks of teaching Children’s classes AND Adult classes at the same location

–Lessons learned in running a language school

–”Mistakes” made in advertising for his language school

Popularity: 72% [?]

Video: challenges starting a school

Posted by Aaron on January 31st, 2007

Sean of ChoiceEnglish.com English school in Kyoto, Japan talks about some of the challenges he faced when opening his English school.

Popularity: 69% [?]

Video: Cost of Opening a School

Posted by Aaron on January 31st, 2007

In part 2 of Starting an English School in Japan, my Interview with school owner Sean, touches briefly on the high cost of getting commercial space near a train station.

Sean had done his research and was surprised at the expense. Fortunately a good set of circumstances came his way…

Popularity: 68% [?]

Video: Opening a School

Posted by Aaron on January 19th, 2007

I sat down with Sean from ChoiceEnglish.com in Kyoto, Japan.

In this 5 minute video, Sean shares with us why he decided to start his own English school.

Sean and I talked for well over 30 minutes so I’ll post more clips in a few days.

Check back.

Popularity: 62% [?]

Motivator Record Sheet

Posted by Aaron on November 19th, 2006

Use this at-a-glance record sheet to keep track of your students’ reason - their ‘motivator’ - for studying English. There is also a box next to each student’s name to jot down why they wish to study at your school.

Refer to this sheet again during follow-up counseling sessions to compare their answers and note any changes over time.

Can be used to track trends in students. You may wish to address these ‘motivators’ or trends you discover, in your marketing and advertising campaigns. This sheet will be a handy reference.
Grab it here: Motivator Record Sheet


Popularity: 26% [?]

Inquiries Tracking Sheet

Posted by Aaron on November 15th, 2006

This document will help you keep track of inquiries. Put this form near your telephone.

This form includes a line for each person who calls you. You can write:

– date the prospect first contacted you
– name of prospect
– age/year in school (if child)
– telephone number
– how the prospect found out about your school
– did they finally join your school or not
– and a small memo box

Grab it here:Inquiries sheet

Popularity: 38% [?]


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